Vinamilk - The Number One Brand in Vietnam

17/02/2014

Vinamilk is Vietnam’s top milk producer in Vietnam with its dairy products now available in 26 countries all over the world. According to a Kantar Worldpanel survey, it is currently the most chosen fast moving consumer goods (FMCG) brand in the country and Vinamilk reaches almost every Vietnamese household with the frequency of purchase at 27 times per year on average.

Vinamilk was founded with the name of Southern Coffee-Dairy Company in 1976. It officially became a joint stock company in December 2003 and changed its name to Vietnam Dairy Products Joint Stock Company (Vinamilk). Thanks to its sound policy on development, it quickly became the leading producer of high quality, nutritious and delicious products in Vietnam. Its products range from core dairy products such as liquid and powdered milk, to value-added dairy products such as condensed milk, drinking and spoon yoghurt, ice cream, and cheese. It offers one of the largest dairy portfolios in Vietnam, across a wide selection of products, flavours and packaging sizes. 

Besides affirming its trademark value, Vinamilk is always aware of its role in improving the health, habits and minds of the Vietnamese people so since 1993 it has coordinated with the National Institute of Nutrition (NIN) to support the national malnutrition prevention programme for children. It also jointly coordinated with relevant sectors to establish the Rising Vietnam Milk Fund with a target of giving 8 million of glasses of milk to needy children nationwide.

SOME AWARDS OF VINAMILK :

- Labour Medal, 3rd class, (1985), 2nd class (1991), 1st class (1996)

- Labour Hero (2000) 

- Vietnam’s top 15 enterprises (UNDP)

- Top 200 best enterprises in Asia selected by Forbes Asia (2010)

- Top 10 brands selected by customers in Vietnam (Nielsen Singapore 2010)

- Top 5 largest private enterprises in the market of Vietnam (VNR500) 

We visited Vinamilk’s dairy plant in My Phuoc Industrial Zone 2 in Ben Cat District, Binh Duong Province which has an annual capacity of 400 million litres of milk in the first phase, equivalent to that of nine current plants of Vinamilk. In 2015, Vinamilk will implement stage 2 to increase milk productivity to 800 million litres/year in 2017, proving enough for the local demand for liquid milk. Here, all steps are run automatically with the integrated and automatic technology of tetra Pak, the world’s leading provider of complete solutions for processing, packaging and distribution of food. They include 9 Tetra Pak A3/Speed iLines, 8 Tetra Pak A1/iLines, iLine™ XT solutions with 14 laser-guided vehicles with Intermediate Warehouse Management Software, and the Tetra PlantMaster™ system, which enables Vinamilk to have control of the plant at every stage of production.

Apart from local plants, in 2010, Vinamilk invested in the Miraka milk processing plant in New Zealand which specializes in producing full-cream milk of high quality with a productivity of 32,000 tonnes/year and this plant is capable of producing about 210 million litres of raw milk /year.

To have enough materials for production, Vinamilk coordinates with and supports about 5,000 farmer households to raise cows. It also invested to build five cow raising farms in Tuyen Quang, Thanh Hoa, Nghe An, Binh Dinh and Lam Dong provinces with 8,000 imported cows.

Apart from the domestic market, Vinamilk has also expanded its market to foreign markets. At present, it exports powdered milk, nutrition powder, condensed milk, fresh milk, soybean milk and yogurt to 26 countries, including the US, Australia, Canada, Russia, Japan, Thailand, South Korea, Turkey, Iraq and countries in the Middle East. According to the latest data, in the first eight months of 2013, Vinamilk reached the export turnover of nearly 136 million dollars. It is expected to reach 230 million dollars in 2013, an increase of 28% over last year.

In the future, Vinamilk will invest to become one of the world’s top 50 milk producers in the world with an expected turnover of 3 billion dollars. To prepare for its plan, Vinamilk has invested in renovating modern production chains with imports from Sweden, the US, Denmark, the Netherlands, France, Switzerland and Germany.

With great achievements and long term contribution to the development of the Vietnamese dairy industry and the development of Vietnam, the company was awarded many prestigious prizes, including the “2010 Best Enterprise” award among Top 200 best enterprises in Asia by Forbes Asia. It’s the first time that a Vietnam-based enterprise was acknowledged and awarded the title “Best Enterprise” by the professional financial magazine in the region. It also ranked 4th in the list of largest private enterprises in Vietnam (VNR500) in 2012 and ranked first among the 50 best companies in the stock market in Vietnam in 2013. 

http://vietnam.vnanet.vn/