Thứ Tư, 23 tháng 4, 2014

PHO

What list of Vietnamese cuisine would be complete without pho? It’s most famous vietnamese dish in Vietnam’s major cities. But what many people don’t know is that it is predominantly a breakfast dish in Vietnam. In some parts of the world, breakfast might be a bowl of cold cereal to some. In Vietnam, however, they like to kick-start their day with an aromatic noodle broth, full of flavour and texture to awaken the senses.
Pho is believed to have originated in the north of Vietnam where, like many dishes from the north, it is simple and uncomplicated; a pho bac is often simply noodles, broth, slices of beef and minimal garnish. In the south of Vietnam, however, their pho is more like their people – a bit fancier and more show-offy. They like their bowls to be more generously sized with more texture added to the dish, such as with the inclusion of beef meatballs and tripe, and pimped with bold flavours courtesy of a selection of fresh herbs and chillies.

Many several options for pho as follows:
Pho Tai - Served with very thin slices of raw beef which are lightly cooked by the hot broth in the bowl.
Pho Chin - Served with slices of cook beef brisket which would typically be slow-cooked in the pho broth.
Pho Bo Vien - Served with beef meatballs.

Pho Dac Biet - Dac Biet means “special” or “the works” in Vietnamese, so this version can vary from restaurant to restaurant, but typically includes a combination of all of the above.
Pho Bo (Vietnamese Beef Noodle Soup)

Hanoi Pho

Pho originated in north Vietnam, but really proliferated when 1 million refugees fled south when the country was divided in 1954. While in Saigon, pho comes with a plate of basil, sawtooth herb, bean sprouts, lime, chili paste, hoisin sauce. Then in Hanoi, the chopped vegetables are added into a bowl of pho and no accompanying vegetables.


Saigon Pho

How to make beef noodle soup?

If you prefer chicken, you can try my recipe for Pho Ga (Vietnamese Chicken Noodle Soup). It's pretty much the same thing.

How to make beef noodle soup?

For a 7-quart pot, which makes roughly 4 - 6 bowls, you'll need:

About 3-lbs of beef marrow bones (These are sold in bags in Asian grocery stores. You can also substitute with the more expensive oxtail bones.)
1/2-lb eye of round beef slices (These are sold in Asian grocery stores already pre-sliced. If not, ask your butcher to slice them deli thin. Or use whatever meat you have on hand and slice it as thin as possible.)
1 package of Banh Pho (Vietnamese Flat Thin Rice Noodles). (If you buy them fresh, in Vietnamese it'll say "banh pho tuoi." Fresh noodles only need to be immersed for a few seconds very quickly in boiling water to soften.)
A dozen cloves, studded into an onion
1 stick of cinnamon
About 6 star anise pods
1 tsp coriander seeds
A 2-inch knob of ginger
About 6 cloves of garlic
1 carrot, cut into several sections
2 celery stalks, cut into sections
1 daikon, cut into sections
2 tblsp Nuoc Mam (Vietnamese Fish Sauce), or more according to taste
2 tsp salt, or more according to taste

Optional: 3 cardamom pods. 1 small package of beef meat balls or beef tendon meat balls, book tripe, flank steak, any other meat parts you wish.

For serving:
Cilantro, finely chopped
Scallions, finely chopped
Half an onion, thinly sliced
Bean sprouts
Thai basil
Limes, sliced in quarters
Hoisin sauce
Sriracha chili sauce
Sliced chilies, bird's eye or jalapenos
Ngo gai (Vietnamese sawtooth herb)

Wash beef marrow bones and place them in the pot with enough water to cover. Turn the heat to high and when the pot boils, turn down heat to medium, and allow to simmer for about 10 minutes. The bones will start releasing impurities, which will rise to the surface. Dump out everything into a colander and wash the bones again thoroughly. Wash out the pot and put the bones back in, filling the pot with water until it is 3/4 full. Turn the heat to high.


Using a pair of tongs, char the cinnamon, star anise pods, and cloved onion over a gas burner. The charring brings out the aroma in the spices. If you don't have a gas burner, you can dry-fry the spices to release their fragrance.


Toss the spices, including a few teaspoons of coriander seeds, ginger, garlic, carrot, daikon, and celery, into the pot. You can add the spices into a mesh ball or cheese cloth and tie them up if you don't want loose spices.

At this point, if there's room left in the pot, pour in water until it's close to full. When the broth starts boiling, turn the heat down to medium-low, lightly cover, and allow it to simmer for two hours or longer. Ideally, the longer you allow the broth to simmer, the more flavor will be extracted from the bones. You want the heat to be low so that the broth will remain clear. After the broth has simmered for several hours, turn the pot off and let it cool down.

Then refrigerate overnight so that the fat rises to the surface like what you see below. The fat will be a solid layer that you can just remove with a spoon.


Once the fat is removed, turn the heat on high. When the broth boils again, turn the heat down to medium-low and let it simmer for several more hours. Add salt and fish sauce to taste. You can check on the broth periodically and season it. If the broth looks really greasy, let it cool down and refrigerate and skim the fat again.

A few hours before you're ready to eat, remove the beef bones. Using a slotted spoon, remove the spices. Or if you have a second pot, place a small colander in the pot and pour the broth into the colander. When you remove the colander, all the spices and any other large pieces will remain in the colander, and the broth will be clear.

Strip any meat that's still on the beef bones and add it to the broth. Add beef meatballs. I cut my meatballs in half for ease in eating. Season again with salt or fish sauce to taste.

Thinly slice the eye of round. If it's not pre-sliced, put the beef in the freezer for about 15 minutes to firm up for ease in slicing. Set aside.

When you're ready to eat, turn the heat to high to get the broth boiling. Make a garnish platter for the table of the bean sprouts, basil, and lime quarters.


For additional garnishing, slice onions, and chop cilantro, and scallions.


Boil the rice noodles. When dumping out the rice noodles, upend a rice bowl into the colander to keep the noodles from clumping in the center. Fresh noodles only have to be immersed for a few seconds until softened.


Crank the heat back on high so the broth is at a roiling boil. Assemble your bowl with the noodles on the bottom, then raw beef slices on top. When you pour the boiling broth over the meat, the hot broth will cook the meat.

Top with the chopped cilantro and scallions and onions slices. At the table, squeeze in some lime, add bean sprouts and basil, a few squirts of hoisin sauce and chili sauce.

A perfect spoonful of pho should have a few strands of noodles, some beef slices, a sprout or two, a basil leaf. Dip the spoon into the broth to fill it, and you've got a little bit of everything in one mouthful.


Enjoy!

Thứ Ba, 22 tháng 4, 2014

Vinamilk - The Number One Brand in Vietnam

17/02/2014
Vinamilk is Vietnam’s top milk producer in Vietnam with its dairy products now available in 26 countries all over the world. According to a Kantar Worldpanel survey, it is currently the most chosen fast moving consumer goods (FMCG) brand in the country and Vinamilk reaches almost every Vietnamese household with the frequency of purchase at 27 times per year on average.

Vinamilk was founded with the name of Southern Coffee-Dairy Company in 1976. It officially became a joint stock company in December 2003 and changed its name to Vietnam Dairy Products Joint Stock Company (Vinamilk). Thanks to its sound policy on development, it quickly became the leading producer of high quality, nutritious and delicious products in Vietnam. Its products range from core dairy products such as liquid and powdered milk, to value-added dairy products such as condensed milk, drinking and spoon yoghurt, ice cream, and cheese. It offers one of the largest dairy portfolios in Vietnam, across a wide selection of products, flavours and packaging sizes. 

Besides affirming its trademark value, Vinamilk is always aware of its role in improving the health, habits and minds of the Vietnamese people so since 1993 it has coordinated with the National Institute of Nutrition (NIN) to support the national malnutrition prevention programme for children. It also jointly coordinated with relevant sectors to establish the Rising Vietnam Milk Fund with a target of giving 8 million of glasses of milk to needy children nationwide.

SOME AWARDS OF VINAMILK :
- Labour Medal, 3rd class, (1985), 2nd class (1991), 1st class (1996)

- Labour Hero (2000) 

- Vietnam’s top 15 enterprises (UNDP)

- Top 200 best enterprises in Asia selected by Forbes Asia (2010)

- Top 10 brands selected by customers in Vietnam (Nielsen Singapore 2010)

- Top 5 largest private enterprises in the market of Vietnam (VNR500) 

We visited Vinamilk’s dairy plant in My Phuoc Industrial Zone 2 in Ben Cat District, Binh Duong Province which has an annual capacity of 400 million litres of milk in the first phase, equivalent to that of nine current plants of Vinamilk. In 2015, Vinamilk will implement stage 2 to increase milk productivity to 800 million litres/year in 2017, proving enough for the local demand for liquid milk. Here, all steps are run automatically with the integrated and automatic technology of tetra Pak, the world’s leading provider of complete solutions for processing, packaging and distribution of food. They include 9 Tetra Pak A3/Speed iLines, 8 Tetra Pak A1/iLines, iLine™ XT solutions with 14 laser-guided vehicles with Intermediate Warehouse Management Software, and the Tetra PlantMaster™ system, which enables Vinamilk to have control of the plant at every stage of production.

Apart from local plants, in 2010, Vinamilk invested in the Miraka milk processing plant in New Zealand which specializes in producing full-cream milk of high quality with a productivity of 32,000 tonnes/year and this plant is capable of producing about 210 million litres of raw milk /year.

To have enough materials for production, Vinamilk coordinates with and supports about 5,000 farmer households to raise cows. It also invested to build five cow raising farms in Tuyen Quang, Thanh Hoa, Nghe An, Binh Dinh and Lam Dong provinces with 8,000 imported cows.

Apart from the domestic market, Vinamilk has also expanded its market to foreign markets. At present, it exports powdered milk, nutrition powder, condensed milk, fresh milk, soybean milk and yogurt to 26 countries, including the US, Australia, Canada, Russia, Japan, Thailand, South Korea, Turkey, Iraq and countries in the Middle East. According to the latest data, in the first eight months of 2013, Vinamilk reached the export turnover of nearly 136 million dollars. It is expected to reach 230 million dollars in 2013, an increase of 28% over last year.

In the future, Vinamilk will invest to become one of the world’s top 50 milk producers in the world with an expected turnover of 3 billion dollars. To prepare for its plan, Vinamilk has invested in renovating modern production chains with imports from Sweden, the US, Denmark, the Netherlands, France, Switzerland and Germany.

With great achievements and long term contribution to the development of the Vietnamese dairy industry and the development of Vietnam, the company was awarded many prestigious prizes, including the “2010 Best Enterprise” award among Top 200 best enterprises in Asia by Forbes Asia. It’s the first time that a Vietnam-based enterprise was acknowledged and awarded the title “Best Enterprise” by the professional financial magazine in the region. It also ranked 4th in the list of largest private enterprises in Vietnam (VNR500) in 2012 and ranked first among the 50 best companies in the stock market in Vietnam in 2013. 

http://vietnam.vnanet.vn/